Remarketing and Big Commerce


WSI teams up with Big Commerce – and a bit about Re-marketing…

Here we all are with our Big Commerce glasses on in recognition of a new partnership formed with leading E Commerce platform supplier Big Commerce.  Over recent years we have created a handful of sites on the Big Commerce platform and have been very pleased with the features and functionality and the speed of integration. In some cases Big Commerce offers a great solution for lower up front development costs but is still able to offer good flexibility and the ability to integrate with other applications and back end systems thanks to their open platform philosophy.  We are not tied to any one solution, we work with three main platforms, and will always build on the platform that best suits our clients short and longer term requirements – but we are pleased to say that we really rate Big Commerce and look forward to working with them to develop more E Commerce solutions for our clients.

Now, Remarketing, whats that all about?  Well its the theme for this month and quite appropriate because at our eldest lad’s 30th birthday party last weekend I did lose a lot of brain cells.  I am sure there a many things I can no longer remember following that weekend.  Remarketing reduces the chances of a visitor forgetting you and hopefully increases the chances of them coming back to your website for a second or third time.  Remarketing enables you to present your business or brand to a person who has been to your website….on other websites they visit subsequently.  Statistics show that there is a massive increase in the conversion rates of visitors who have had repeated visits to your website.  Well, that’s logical really, but we have to think about what prompts those important subsequent visits.  It could be some quality content you have created and posted, could be a special offer you have emailed out, could be a referal from another website…or it could be a click from a Remarketing campaign – either way the more subsequent visits, the more chance you have of generating a sale.

To learn more about remarketing there is a plethora of information below – if you have any queries please do contact Tom (the good looking one in the picture above) or myself.

About the author: Richard Wagstaff

Richard Wagstaff Digital Marketing Consultant - Helping businesses leverage the power of the internet for 10 years.

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